About Us

What is Framed For Keeps?

Framed For Keeps was created to offer a more meaningful way to display your family.

Instead a traditional frame that stays the same, these magnetic family frames are designed to grow with you - allowing you to add new names, rearrange your design and update the look whenever you like 

Our Story 

I saw my grandparents had a cushion with all of the great-grandchildren's names on it. It was such a lovely, meaningful piece - but it got me thinking... what happens when our family grows? There was no easy way to add new names without replacing it.

After experimenting with different ideas, I came up with the concept of a magnetic family frame - where names can be added, moved and rearranged whenever you like and was also be a beautiful decor piece.

After testing them at a Christmas Market, seeing how people reacted and how much they loved the idea made me realise this was something special.

From there, Framed For Keeps was created.

How It Works

Each frame includes a background design and magnetic letter tiles that can be arranged to display your family names.

Because the tiles are magnetic, you can move, add or rearrange them anytime, and easily swap the background to keep it fresh in your home - making it something you can keep updating over the years.